DAN SMITH PRODUCT DESIGN & STRATEGY

I turn complexproblems intoclear experiences.

Connecting customer needs, business goals and design.
From the first question to what comes after launch.

Selected work

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Leading the design of a personalised retail app, from discovery to launch and iteration.

Transforming an article feed into a curated content platform.

Leading two platform generations, nine Shopify websites and continuous conversion improvement.

Creating an adidas B2B platform on Sitecore, then leading its Shopify replatforming.

Connecting two memberships through customer research, product strategy and journeys across web and app.

A new website for a tech football clothing brand. Project coming soon.

MORE SELECTED WORK

Focused projects in research, design and product improvement within larger ecosystems.

MORE ABOUT MY WORK